Maiya Market

Maiya Market is a dynamic, progressive gourmet market, recognized  for its diversity, innovation and community. The fictional  market lives in downtown Raleigh and features international food stalls, wine and cheese merchants, specialty butchers, bakers, and confectioners. It is a place where you will find a mix of food cultures living side by side.

The name for this market is inspired by the French word Maiya, meaning “May,” which also closely resembles the Italian word Mia, meaning “mine.” Maiya Market reflects these meanings in its brand by striving to create a genuine, fresh and undeniably authentic culinary experience  for each and every consumer. The identity consists of a contemporary typeface, including a library of color and pattern elements that create a unique narrative. Maiya Market connects modernity with international cultural signifiers as a means  of reflecting our vibrant community.

The Logo

The logo is a dynamic Identity using a container that can continuously change its content. The “M” has a fixed shape and position  but can be built with many variations of colors, patterns, textures and illustrations.These variations help make the identity alive. In essence, the entity behaves like a living organism. 

The Patterns

The identity becomes a platform to introduce consumers to the international characteristics of the market—the patterns are associated with cultures from around the world. I also capitalized on the sensory aspect of color and textures from the patterns.

 

Japanese Cuisine

This pattern references Hokusai’s rendition of the Great Wave off Kanagawa. Houkusai’s, “The Wave” is an iconic example of a traditional Japanese woodblock print.

 Peruvian Cuisine  This pattern is inspired by Peruvian  textile prints, an art form that alludes  to the country’s architectural history. 

Peruvian Cuisine

This pattern is inspired by Peruvian  textile prints, an art form that alludes  to the country’s architectural history. 

Indian Cuisine

This pattern is influenced by the country’s traditional mehendi forms— for instance, paisley, floral, and other organic shapes. 

THe Signage

Interior signage are a minimum of 12”x30.” The signage is a wayfinding system for consumers to identify specific cuisine’s with their associated pattern.

 
 
 

The Posters

Unlike the patterns which are tied to specific cultures, Maiya Market’s illustrations tap into consumer’s food related fantasies. 

The Stationary

 
 
 
 

Process Work

Logo Ideations

Mind maps

Morphological Matrix

Logo Iterations