Maiya Market is a dynamic, progressive gourmet market, recognized for its diversity, innovation and community. The fictional market lives in downtown Raleigh and features international food stalls, wine and cheese merchants, specialty butchers, bakers, and confectioners. It is a place where you will find a mix of food cultures living side by side.
The name for this market is inspired by the French word Maiya, meaning “May,” which also closely resembles the Italian word Mia, meaning “mine.” Maiya Market reflects these meanings in its brand by striving to create a genuine, fresh and undeniably authentic culinary experience for each and every consumer. The identity consists of a contemporary typeface, including a library of color and pattern elements that create a unique narrative. Maiya Market connects modernity with international cultural signifiers as a means of reflecting our vibrant community.
The logo is a dynamic Identity using a container that can continuously change its content. The “M” has a fixed shape and position but can be built with many variations of colors, patterns, textures and illustrations.These variations help make the identity alive. In essence, the entity behaves like a living organism.